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Cristina Jones

PepUp Tech Board Member

As Salesforce’s Senior Vice President of Customer Marketing, Brand Sponsorships, and C-Suite Engagement, Cristina Jones is humanizing the conversation around technology.

A storyteller at heart, Cristina launched Salesforce's "Make Change" series to create a platform to highlight stories of 'action leaders' who are driving change in areas that need it most. By empowering these leaders to share their authentic stories, the "Make Change" series reflects Salesforce's core values in action, reaches wider audiences, and inspires others to embark on their own trailblazer journeys.

Cristina joined Salesforce in January 2018 from 20th Century Fox, where she held senior roles in marketing, technology and franchise distribution. She led Fox’s Technology & Creative Strategy group where she focused on user behavior research, exploring how technology can help deepen connections between storytellers and audiences.

Cristina spends her leisure time watching classic Italian films in the home her husband built on their farm.